In the beginning, she adds, she had no intention of turning it all into a business, and she'd juggled her day job working in social media marketing for a major TV powerhouse while self-funding to scale. I created this small collection of T-shirts, hats, and mugs and all of it was basically phrases or things that pertain to my culture in some way or another." "It’s one thing to grow into your identity in having your parents around you, but as I left for college and left my home state my career, I was having all these new experiences, which really ignited something in me to learn more about my culture. It was just really learning more about my identity, especially as I was coming into myself as a Black Latina woman," she says. "I was on my journey of learning more about Afro-Latinas. She's now been able to not only grow the company's community on Instagram to more than 16,000 followers, but also curate a website where she offers more products that are relatable, practical, and fun. Launched in New York in 2017 as a "passion project," Kathryn got serious about expanding Yo Soy AfroLatina into a viable e-commerce business in 2020.
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